Brand & strategy
- Brand strategy
- Campaign management
- Account management
Brand & Account Manager · Content Producer
Maayan Celine Ovadia
I build brands people notice, from
strategy
to directing the shoot and growing the numbers after launch.
What I bring
- Brand strategy
- Campaign management
- Shoot production
- Influencer & UGC
- AI content
- Social growth
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Xiaomi -
Carter’s -
H&O -
Roladin -
RE/MAX -
Mishloha -
VEESH -
Skip Hop -
Ministry of Communications -
Hagvora Forum -
Dr. Comfort -
Total Immersion -
Duovate -
New Feet -
Naturfil -
A.A Orthopedics -
Rahmani & Salomon
-
2M+
views on a single VEESH video
-
20+
brands, from Xiaomi to Carter’s
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360°
strategy, creative, production, growth
What I do
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Brand management
Full-cycle brand strategy, identity and positioning. I built VEESH from the ground up and ran H&O, Carter’s and OshKosh end to end.
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Content production
Concept, script, casting and on-set direction. Shoot days for Dr. Comfort, TI Swim, Tranquil and the Ministry of Communications.
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Campaigns
Large-scale public awareness campaigns, monthly content calendars and seasonal launches like Roladin’s Hanukkah campaign.
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Social growth
TikTok, Instagram and Facebook strategy with influencers and UGC. VEESH videos passed 2M views on a single post.
The archive
Selected work
One folder for every company I’ve worked with. Open a project to watch it right here.
KNBL
Account Manager
360° brand management for H&O, Carter’s and OshKosh, and Roladin’s seasonal campaigns.
2 projects
PR Digital
Digital Brand Manager & Content Producer
Built the VEESH brand and produced shoots from script and casting to on-set direction.
4 projects
Baysberg
Strategic Account Manager
Strategy, campaigns and content for the Ministry of Communications and the Hagvora Forum.
5 projects
Independent
Freelance
Shoot days, social content and motion design for brands and creators.
5 projects
About
Digital marketer with a producer’s instinct. I manage accounts and brands end to end, and I’m happiest when an idea leaves the deck and shows up on screen.
I’ve led the content department at Mishloha, built the VEESH brand from the ground up, run national campaigns for the Ministry of Communications, and managed global brands like Xiaomi, Anker, H&O and Carter’s. My work sits where strategy meets production: briefs, budgets, shoots, social, and the data that tells us what to do next.
Tools and skills
Production
- Shoot production
- Script writing
- Influencer & UGC
Tools
- After Effects
- AI content
- Monday.com
Experience
Most recent first
Mishloha
Head of Content & Integration
- Team leadershipLed, mentored and trained a department of content coordinators and integrators.
- Process optimizationRolled out Monday.com, significantly improving efficiency and cross-team collaboration.
- Product launchesPartnered with R&D, Finance and Digital to launch new app features and services.
PR Digital
Digital Brand Manager & Content Producer
- Brand leadership (VEESH)Led full-cycle brand strategy, identity and positioning across every touchpoint.
- Creative productionProduced and directed large-scale shoots, from concept, script and casting to on-set direction.
- Social & content growthRan TikTok, Instagram and Facebook strategy plus influencer and UGC campaigns, budgets and briefs.
Baysberg
Strategic Account Manager
- High-stakes accountsLed strategy and communications for the Minister of Communications and the Hagvora Forum.
- Public campaignsOrchestrated large-scale awareness campaigns and monthly strategic content calendars.
- Crisis managementManaged high-pressure media crises and sensitive public-relations issues.
KNBL
Account Manager
- 360° brand managementRan full operations for H&O, Carter’s and OshKosh: strategy, creative and execution.
- Global brandsLed digital activity and growth for Xiaomi, Anker and Skip Hop, plus Roladin, Israel’s leading bakery chain.
- Budget & resourcesOversaw large budget allocations to hit brand KPIs.
Brands I’ve worked with
Global brands
- Xiaomi
- Anker
- Carter’s
- OshKosh
- Skip Hop
- RE/MAX
Israeli brands & retail
- H&O
- Roladin
- BIG Ashdod
- Mishloha
- VEESH
- Dr. Comfort
- New Feet
- Naturfil
- A.A Orthopedics
- Total Immersion
- Duovate
- Rahmani & Salomon
Public sector
- Ministry of Communications
- Hagvora Forum